CSX Trains // Claus Conspiracy

My role: Concepts for social posts, helping with video storyline, art direction and website design.


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What is the idea? The world's population has spiked and yet Santa's sleigh hasn't gotten bigger. How is this possible? Magic? No, that's ridiculous. Obviously, the big guy must be getting help from the most efficient transportation company in America, CSX trains.

Meet our protagonist, Craig Waarheid — retired CSX employee turned conspiracy theorist on a mission. He's amassed a bounty of evidence over his career, "proving" that CSX is working directly with Santa.